During the month when the Country of the Great Wall marked the transition between years, the National Office for Vine and Wine (ONVV) organized a presentation of Wine of Moldova for representatives of the Embassy of the People’s Republic of China. On its second edition, the event took place in the context of the volume of Moldovan wine exports to the Chinese market significantly increasing in recent years.
GHEORGHE ARPENTIN, Director, National Office for Vine and Wine: “China is a strategic market for the Republic of Moldova, with a great potential to absorb impressive volumes of Moldovan wines, the most demanded types of wines being red and rose, sparkling and dessert wines, but also the divins. In recent years, wine has become increasingly appreciated by consumers in the Country of the Great Wall, especially young people, so we will invest more and more in educational activities. Since last year we have been organizing the ‘Wine of Moldova School’ in several cities in China, and we are now in the process of developing a training center for Chinese consumers. Within this project, we are going to translate and adapt all sensory messages to the Chinese audience, so that it can appreciate Wine of Moldova for its worth.”
According to statistics, the total volume of exports to China increased by 9% in 2018 compared to 2017. Thus, China is in the top 5 of the largest Moldovan wine importers in the world.
The event gathered over 50 people – members of the Chinese community in the Republic of Moldova, including representatives of the Moldova-China Chamber of Commerce and Industry, from the Confucius Institute, as well as Chinese students studying in our country.
WANG YIFENG, Confucius Institute in the Republic of Moldova: “I have been in the Republic of Moldova since 2015, and until then I did not know anything about Wine of Moldova nor about the fact that this country has so many varieties of wine. Every time I go back to China, I tell my relatives and friends stories about Wine of Moldova and I encourage them to learn about it, because it is a delicious product. In the modern Chinese society, more and more people consume wine, and in order for Wine of Moldova to have a much larger market share, it requires a variety of information activities.”
YAO MEILING, student in the Republic of Moldova: “Wine of Moldova has a high quality and an affordable price. Even though for many Chinese wine has become a trendy drink, some do not know much about this product. Wine is not just a drink, it is art and culture itself, therefore,
I think it would be appropriate to organize more guided tastings, especially for the young consumers.”
In order to maintain an ascending trend in exports to the Chinese market in 2019, Wine of Moldova will be present at several exhibitions and competitions, including “ExpoBeijing Horticulture” (April 29 – October 7, 2019), “Road Show” and “Wine Academy”, “China Food and Drinks Fair” (21-23 March), “Interwine” (November 9-11), “WBWE Yantai”(30-31 May). A series of guided wine tours for Chinese journalists will be organized as well.